Battlefield Harley-Davidson

Each Harley-Davidson dealership is privately owned and has its own personality in addition to the vibrantly iconic H-D brand. Additionally, any literature and content published under the dealership's name must be approved first by corporate.

Battlefield Harley-Davidson is located in historic Gettysburg, PA, proudly referenced by its canon logo and local landmark-branded products. This dealership has a distinguished motorclothes collection that is larger than most other H-D dealerships nationwide, and the 125,000 annual visitors can often be heard saying something along these lines. Battlefield Harley-Davidson hosts many events all year round for its HOG community, charities, and the Harley Davidson community at large.

An additional marketing challenge was the expansion of the dealership's product portfolio. When Battlefield Harley-Davidson branched off into Battlefield Motorcycles, management sought to retain H-D brand equity separately while also introducing Royal Enfield, Vanderhall, and Vespa into the lineup. To avoid diluting the dealership's H-D brand equity, communications under Battlefield Motorcycles had to be made separately. Being able to participate in this expansion was exciting and allowed a lot of creativity for creating a brand image that allowed each brand to shine without taking over (see ads with Battlefield Motorcycles logo).

I created ads through Canva from scratch for several social media channels but Facebook and email marketing were a priority, as they were the platform most used by many in the dealership's target segment.